Titles in This Set:
Misbehaving The Making of Behavioural Economics
Nudge Improving Decisions About Health Wealth and Happiness
Condition: BRAND NEW
Format: Paperback
Overview:
Two landmark books that reshaped how we understand human decisionmaking, this paperback collection brings together the origins and applications of behavioural economics in one accessible package. Misbehaving: The Making of Behavioural Economics takes readers on a lively journey through Thalers groundbreaking work, revealing why people dont always act like idealized rational agents and how those quirks influence markets, policy, and everyday choice. Nudge: Improving Decisions About Health Wealth and Happiness translates those insights into practical design for lifes decisions, showing how tiny, wellconsidered changes in the choices we present can lead to better outcomes without restricting freedom. Together, these titles offer a complete reading experiencefrom rigorous theory to realworld tacticsperfect for students, professionals, and curious readers eager to understand the surprises of human behaviour and how to steer it for good. This UK paperback set is a compelling addition to any personal library or study collection.
What Makes This Collection Special:
This twobook collection pairs the theoretical breakthroughs of behavioural economics with handson policy design, providing readers with a unique, twophase learning journey. Misbehaving lays the foundationswhy our decisions diverge from textbook modelswhile Nudge demonstrates how to apply those insights to health, wealth, and happiness. The duo is authored by Richard H. Thaler, a Nobel Prize laureate whose work launched a school of thought and changed how governments, educators, and businesses think about incentives. The combination is invaluable for anyone who wants to grasp not only what drives choices but how to structure environments that help people make wiser moves. The paperback format keeps the ideas approachable, while also inviting classroom discussion, study groups, or BookTok conversations.
Books Included in This Collection:
Misbehaving The Making of Behavioural Economics
Richard Thalers Misbehaving is a compelling, often humorous chronicle of how behavioural economics emerged from the kitchen table ideas of psychology and the rigour of economics. Thaler uses memorable experiments and realworld examples to show how human quirksloss aversion, overconfidence, and status quo biasshape markets and policy. The book blends story with theory, making sophisticated concepts tangible for students and general readers alike. Its a persuasive invitation to rethink economic assumptions and to see value in the imperfect ways people actually behave. A mustread for anyone curious about why the economy doesnt always run like a textbook.
Nudge Improving Decisions About Health Wealth and Happiness
Coauthored by Richard H. Thaler and Cass R. Sunstein, this influential work introduces the idea of nudgessubtle design choices that steer people toward better decisions while preserving freedom of choice. Nudge explains how everyday environmentsfrom retirement plans to organ donationcan be structured to improve outcomes in health, money, and wellbeing. The book blends behavioural insights with practical policy guidance, illustrating how small defaults, feedback, and social norms can create meaningful change. With accessible storytelling and concrete examples, it turns theory into tools you can apply in personal life, public policy, and organisational design.
Who This Set Is Perfect For:
Perfect for university students studying economics, psychology, or public policy; professionals shaping organisational culture, customer experience, or consumer behavior; educators seeking clear, engaging material for seminars; and curious readers who enjoy thoughtprovoking, evidencebased analyses. This set also makes a thoughtful gift for graduates, policy enthusiasts, and readers who relish books that illuminate how tiny design choices influence big decisions. Whether youre building a study playlist, curating a bookshelf for a business library, or hunting for a highquality, giftable read, this collection delivers accessible insight with lasting value.
Key Benefits:
- Bridges theory and practice, helping you understand why people actually choose the way they do.
- Two influential voices in behavioural economics, offering rigorous insight and practical applications.
- Clear, engaging writing that makes complex ideas approachable for students and professionals alike.
- Perfect for study, discussion, and practical application in policy, marketing, or personal life.
- Premium paperback format thats comfortable to read at home or on commute.
- Excellent value for a twobook collection that complements coursework and career development.
- Ideal gift for graduates, policy buffs, and curious minds who love to learn with purpose.
- Supports informed decisionmaking in everyday life, work, and civic life.
About the Author:
Richard H. Thaler is a renowned economist and a founder of behavioural economics, renowned for turning complex research into accessible ideas that change the way people think about incentives, markets, and policy. Thaler is a Professor at the University of Chicago Booth School of Business and a Nobel Prize in Economic Sciences laureate (2017) for his contributions to behavioural economics. Misbehaving chronicles the fields evolution with wit and rigorous insight, while Nudgecoauthored with Cass R. Sunsteinhas become a touchstone for policymakers and business leaders. Together, these works showcase Thalers distinctive blend of analytic precision and practical impact, making his books trusted resources for readers seeking clarity on how real humans behave in real economies.
Why Youll Love This Set:
This twobook collection is more than a pairingits a complete toolkit for understanding and influencing everyday decisions. If youre building a personal or academic library, the set offers depth (Misbehaving) with actionable guidance (Nudge) in one premium, easytoconsume package. Its ideal for gift buyers and collectors, providing a coherent reading path from theory to application. The UK edition presents a cohesive reading experience, and owning both titles helps you connect behavioural science concepts to realworld outcomesgreat for study, discussion groups, or simply deepening your own grasp of why people do what they do.
Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.
