Titles in This Set:
The Choice Factory: 25 behavioural biases that influence what we buy
Big Feelings, Bad Purchases: Emotional Spending In The Digital Age

Condition: BRAND NEW
Format: Paperback
ISBN: 9785554346736

Overview:
This practical two-book collection brings together two complementary explorations of how we decide what to buyand how those choices shape our everyday lives. The Choice Factory by Richard Shotton dissects the quiet, everyday biases that steer our purchasing decisions, from the simplest snack to major strategic moves in work and life. Through clear, evidence-based reasoning drawn from academic research, real-world campaigns, and Shottons own insights, the book translates psychology into approachable, actionable guidance for marketers, product developers, and curious consumers alike. Paired with Big Feelings, Bad Purchases by Daniel Mercer, the set dives into the digital-age emotional rollercoaster that often leads to impulse spending. Mercer explores how dopamine, mood, and online triggers interact to produce a quick burst of satisfaction followed by regret, and offers practical ways to preserve joy while curbing unnecessary purchases. Together, these two titles empower smarter thinking about what we buy, how we spend, and how to buy better. This paperback bundle is ideal for readers seeking evidence-based strategies, tighter budgets, and a sharper lens on modern consumer behaviour.

What Makes This Collection Special:
What makes this collection stand out is the thoughtful pairing of cognitive science with personal finance in a concise, readable format. The Choice Factory equips readers with a practical toolkit25 biases explained with real-world examplesthat helps you anticipate and influence buying decisions, whether youre designing a product, crafting a marketing campaign, or simply making smarter daily choices. Big Feelings, Bad Purchases complements that foundation by addressing the emotional triggers behind online shopping and the urge to impulse-buy in the Digital Age. The result is a two-book journey that covers both sides of the commerce coin: understanding why we buy, and learning how to buy better. Its a compact, dependable resource for students, professionals, and mindful shoppers alike, offering lasting value beyond a single read.

Books Included in This Collection:
The Choice Factory: 25 behavioural biases that influence what we buy
This book surveys everyday decisions through a behavioural lens, revealing how tiny mental shortcuts steer choices we often overlook. It blends accessible explanations with practical implications for marketing, product design, and personal decision-making. Readers will gain a clearer view of why certain messages land, why some products win attention, and how to anticipate consumer responses in a crowded marketplace. Its a valuable companion for marketers and curious readers who want to decode the silent activators behind the checkout click.

Big Feelings, Bad Purchases: Emotional Spending In The Digital Age
Daniel Mercers exploration of emotional spending digs into what happens when mood and dopamine collide with online shopping. The book traces the psychology of impulses, the digital environments that amplify urges, and strategies to maintain control without draining the enjoyment of retail therapy. Expect practical exercises, mindset shifts, and tips for turning emotion-driven purchases into more mindful, intentional spending. Its a thoughtful guide for anyone who wants to enjoy the moment of a purchase while safeguarding long-term financial wellbeing.

Who This Set Is Perfect For:
This two-book collection is ideal for students of psychology and marketing, early-to-mid career product professionals, and anyone who loves understanding the science behind daily decisions. It also suits readers seeking practical budgeting tips for the digital era, gift buyers looking for a thoughtful, knowledge-rich present for colleagues or friends, and BookTok or Bookstagram fans who enjoy accessible non-fiction that translates theory into realworld outcomes. If youre curious about why you or others buy what you buyand how to improve those choicesthe set offers immediate relevance and lasting value.

Key Benefits:

• Decode the hidden biases that quietly shape everyday purchases
• Learn practical, science-based approaches to influence product design and marketing
• Gain strategies to curb emotional, impulse-driven spending online
• Two distinct, complementary perspectives in a compact paperback bundle
• Clear, evidence-based insights that transfer to personal budgeting and decision making
• A credible, engaging read for students, professionals, and curious readers

About the Author:
Richard Shotton is a wellregarded figure in behavioural science and marketing, renowned for translating complex research into accessible, actionable guidance for brands and readers. The Choice Factory reflects his practical approach to decision making, drawing on academic findings, real campaigns, and his own experiments. Daniel Mercer is a thoughtful writer who probes the psychology of consumer behaviour in the digital age, offering accessible analysis of how mood and online triggers influence spending. Together, they provide a balanced, reader-friendly exploration of why we buy and how to buy smarter, with an emphasis on applying insights to everyday life and work.

Why Youll Love This Set:
If youre seeking sharper clarity about consumer behaviour and better control over your online spending, this collection delivers. The pair lets you read one book for theory and the other for practical, realworld application, then apply the lessons to both professional projects and personal routines. The compact paperback format is perfect for a desk, a bag, or a bedside shelf, making it easy to reference before a shopping decision or during a work sprint. It also makes a thoughtful gift for colleagues, students, or friends who enjoy grounded, evidence-based non-fiction with tangible takeaways.

Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.